GfA tasked me to launch their brand across four social media platforms, and create content that would aid in making GfA a well known brand name to industrial companies such as glazing companies, joineries, window and door manufacturers and aluminium glass factories that utilise sealing profiles in their work. 

Multiple content categories were established, the first being information about the product/service GfA offers as shown above. Careful emphasis is placed on highlighting the quality of the product and the strict checks all products go under before leaving the warehouse. 

Secondly, emotional brand awareness content about GfA as a brand is conveyed to further solidify understanding and build trust between the consumer and GfA. The same fonts, colours and feel is used throughout to ensure a clear brand image and message throughout posts. 

Finally, the third content category established is news and seasonal content. Social media consumers find it easier to connect with a brand that has a face attached to it, so constant news, behind the scenes updates and photographs of the team are conveyed for people to connect with the brand.